News
A WPR Holiday Gift Guide
Every year we notice the same thing: The gifts that land best with friends and family are the ones with a bit of Portland personality behind them. The kind you pick up from a neighborhood shop or a maker you’ve followed for years. So instead of a glossy roundup, we’ve pulled together the gifts we…
How to Optimize Your Website for AI: A Practical Guide
As people become increasingly reliant on artificial intelligence for information, optimizing your website for AI is essential to stand out. Traditional SEO focuses on search engine algorithms, while AI optimization requires a more holistic approach that prioritizes clarity, structure and genuine value. Below are some key steps to take to prep your website to be…
48 hours, No Sleep, All Story with WPR’s Taylor Siolka and Casey Nolan
Watching people perform at the top of their game – athletes, artists, musicians – is the ultimate thrill. Our version at WPR? Cheering on two of our own, WPR associates Taylor Siolka and Casey Nolan, as they sprint through the Portland 48 Hour Film Project each summer. The rules are simple: Teams have just two…
What Is AI Reading? It Turns Out, Largely PR and Earned Media
As communicators, we’ve long understood the value of a good media hit: visibility, credibility, and influence with key audiences and decision makers. But a new study from Muck Rack and Generative Pulse confirms that the reach of earned media now extends beyond people. It’s influencing machines, too, and more specifically AI tools like ChatGPT and…
You Landed Great Coverage – Now What? Four Steps We Take to Maximize Its Impact
Turning a media moment into momentum takes strategy. Here’s how we do it. Landing strong media coverage is often seen as the “finish line” for a campaign – the final product of months of work, ideation, relationship building, interviewing and asset gathering. And it’s true: Securing a story, whether in a local outlet or a…
WPR’s Amy Hunter on Why She’s a Beaver Believer
Oregon’s state animal is a keystone species with a huge impact on our environment; WPR associate, Amy Hunter, tells us about being involved in their conservation.
2024 Year in Review: Stories That Shaped Our Communities
What a year! Looking back on 2024, we can’t help but smile at the incredible stories that have helped shape our community. From keeping baseball alive in Hillsboro to reimagining emergency and cardiac care across Portland, these Weinstein PR projects reaffirmed that communications has the transformative power to bring people together, spark change and make…
Weinstein PR, Leading Boutique PR and Branding Agency, Sold to Industry Veteran
Molly Ishkanian will take over ownership of the company
Listening: The Greatest Gift
It’s been said that listening is the greatest gift we can give another person. That means truly hearing what they say, with empathy.
