PR & Communications
What Is AI Reading? It Turns Out, Largely PR and Earned Media
As communicators, we’ve long understood the value of a good media hit: visibility, credibility, and influence with key audiences and decision makers. But a new study from Muck Rack and Generative Pulse confirms that the reach of earned media now extends beyond people. It’s influencing machines, too, and more specifically AI tools like ChatGPT and…
WPR’s Amy Hunter on Why She’s a Beaver Believer
Oregon’s state animal is a keystone species with a huge impact on our environment; WPR associate, Amy Hunter, tells us about being involved in their conservation.
What Penguins Can Teach Us About PR
The most effective PR practitioners I know engage in what I’ve come to think of as “professional pebbling.” They build relationships through small, meaningful gestures spread over time.
Dodging Communications Traps and Mastering Your Message
We’ve all read a corporate communications statement that makes us roll our eyes, or a quote from a company spokesperson that leaves more questions than answers.
11 Breakthrough Business Communications Tips
Following a plan and honing your message are just two ways to communicate effectively.
Five Ways to Improve Your Word of Mouth
How important are referrals to your business? How powerful are the things people say about your organization, products and brand—online and offline?
