Brand Strategy
Oregon Public Broadcasting Charting the course for OPB’s next century Contact Us The Challenge After celebrating 100 years as a pillar of trusted journalism, Oregon Public Broadcasting (OPB) found itself with a critical challenge: how to modernize its identity for the next century while maintaining its trusted relationship with audiences. Several key factors made this…
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Spotlighting a regional artistic treasure Contact Us The Challenge COVID-19 posed historical challenges for the live events industry, and re-attracting arts patrons has remained a challenge for many. Heading into the 2023-2024 season, the Vancouver Symphony Orchestra (VSO) saw an opportunity to reinvigorate its brand through an awareness campaign about the quality and longevity of…
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Modernizing a timeless art form Contact Us The Challenge Located in Helena, Montana, The Archie Bray Foundation for the Ceramic Arts is an international creative center solely dedicated to the ceramic arts, and serves as a gathering place for emerging and professional ceramic artists from around the world. WPR was asked to modernize and update…
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A new name for an organization with big heart Contact Us The Challenge For more than 15 years, Portland Homeless Family Solutions had helped homeless families find and keep a home. They came to WPR searching for a new name and visual identity that would better represent their mission, be easier to remember, and would…
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