Content Creation
Why Your Brain Is Programmed to Love Videos
The rise of video has revolutionized how almost every industry markets itself, but perhaps our favorite example is in modern real estate. Sped-up house tours in which the camera seamlessly chases a well-dressed agent through living rooms, kitchens and outdoor spaces in one long, flashy cut are now ubiquitous across Instagram algorithms. Humans are programmed…
‘Don’t Look at the Camera’ and Other Interview Tips
We’ve all been there: We have the perfect story, the timely hook, and we’ve identified a member of the media we think would eat the story up. Now what? Below is some of our team’s collective advice to help spokespeople nail the landing: Ask the Right Questions There are a number of questions that we…
