Hi-Tec is the “inspired-by-life” footwear and apparel company. And boy, do they have some great ideas on a life well lived. Shoes that grow with your kids’ feet, altitude footwear (lightweight, for easy-breezy hiking) and “liquid mountaineering” gear (the ultimate in waterproofing) are just a few of their products.
And while great products create success, cultivating community provides even more endurance in the form of connections that make companies truly dynamic and fun to work for—and with.
When Hi-Tec moved its U.S. headquarters to Portland, we started working with them on product public relations—a natural fit for us. We also organized a community reception at their downtown offices. Organizations like Friends of Trees (of which Hi-Tec is now a sponsor) were invited, as well as the mayor and local business VIPs and environmental leaders. Portland is a mecca for outdoor, athletic and apparel companies, and now we have another great one in our midst. We were pleased to introduce Hi-Tec to Portland.
The bonus: Weinstein PR dovetailed the reception with Hi-Tec’s sales meeting, which created enthusiasm for the brand among its sales force. Both events were better for it; the energy was electric. We also designed their international press kit.