Their hats are great looking. But you’ll really be sold when you put one on. Everyone looks great in Sunday Afternoons, and they perform.
Founders Angeline and Robbin Lacy came up with their first product idea, the Adventure Blanket, in 1990, followed by the iconic Adventure Hat in 1996. They had a great business, but were unheard of in the outdoor trade and lifestyle media.
The outdoor industry is one of our favorite sectors. We developed a strategic communications plan and key messages to tell the company’s stories, which have led to product placements in Better Homes & Gardens, Shape, Explore, Oxygen, Travel + Leisure, In-Fisherman, Women’s Running, Portland Monthly, Parents, Outdoor Retailer Daily, HGTV, SportsOneSource, and Inside Outdoor. Between July 2013 and October 2014, we produced 103 media hits with 23+ million print impressions and 246+ million online impressions.