Vacationing in the Columbia River Gorge National Scenic Area

One of the most spectacular places on Earth – and Portland’s #1 visitor destination – is just 30 minutes east of the Rose City, an easy drive from Boise or Bend, or a quick flight from California or Seattle.

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Since 2011, we’ve been helping our home town, and The Dalles Area Chamber of Commerce, pitch stories to the media and inviting them here for FAM trips and positioning the area as a sunny visitor and cycling destination.

The Dalles is now known as one of the best small towns in the U.S.: 20 Best Towns to Visit in 2014, Smithsonian Magazine; The 19 Most Beautiful Small Towns in America,; Top 10 True Western Towns of 2014, True West Magazine; Top 2014 Travel Destinations, Seattle Travel Examiner.

In 2015, we were awarded work with the Hood River County Chamber of Commerce and Mt. Hood/Columbia River Gorge Region Tourism Alliance – making us the first PR agency to represent the entire Oregon side of the Columbia Gorge.

We developed a marketing plan for the Hood River County Chamber of Commerce, positioning the area as “Wildly Gorge-ous,” and a perfect vacation spot. Hood River has evolved from a great small town into the perfect getaway destination with sun, stunning natural beauty, four visitor-friendly seasons, and outdoor activities galore. We’ve been developing marketing campaigns, promoting key events, and managing social media,PR and newsletters. We also helped write the 2015 application that won Hood River Sunset Magazine’s Travel Award in the first-ever Best Adventure Town category, and developed their new Vacation Guide. In 2016, we designed and launched Hood River’s new website.

We also helped celebrate the Historic Columbia River Highway Centennial in 2016, sponsoring the celebration and providing PR support. A surprise around every corner was promised by Oregon and Washington communities throughout the Columbia River Gorge National Scenic Area, with special events and exhibits for the public.

Weinstein PR was honored to receive the Outstanding Oregon PR Initiative Award at Travel Oregon’s 2016 Travel & Tourism Industry Achievement Awards for our work on the Historic Columbia River Highway celebration.