Pacific Northwest College of Art (PNCA)

When we met with PNCA president Thomas Manley in 2011, we heard his vision. The college, established in 1909, was to become the first museum and art school to receive international acclaim as an innovative center of influence powered by creativity and collaboration.

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  1. pnca3

We couldn’t wait to help bring this message—and the success we knew would follow—to the masses.

PNCA’s vision and expansion into Portland’s North Park Blocks are primed to revolutionize the city’s creative economy in many ways.

As The Oregonian editorialized in August 2013: “PNCA’s long-term multibuilding relocation of its center of gravity to the area raises the prospect of a redefinition of the entire North Park Blocks, paralleling Portland State’s presence at the far end of the South Park.”

To help PNCA develop its brand and future marketing and communications, Weinstein PR conducted listening sessions with stakeholders over three months. We talked to 75 faculty, 50 staff, 25 students and the Board of Governors, bringing in an outside facilitator to help create forthright conversation and generate ideas.

We helped develop key messages for the college overall, then helped launch their amazing ArtHouse—a striking student residence—just in time for the 2013-14 academic year.

We also began helping PNCA with its $15 million “Creativity Works Here” philanthropic campaign to renovate Portland’s historic post office at 511 NW Broadway into the Arlene and Harold Schnitzer Center for Art and Design, destined to be a premier center for art and design education in the region. Acclaimed architect Brad Cloepfil of Allied Works Architecture led the project.

Weinstein PR has helped PNCA with messaging, media and stakeholder relations for the transformative campaign, with much more to come.

In March 2015, we helped PNCA debut its amazing new home, which was covered by media throughout the Pacific Northwest and nationally. Check out some of the coverage: