Oregon Luxury Lifestyle Hotel Opens in April 2018 in Downtown McMinnville

Weinstein PR developed strategic communications plans and collaborated to develop key messages. Press kits, photography, media and stakeholder relations, including liaising with Travel Oregon, were among the tactics used. Brand development facilitation was also conducted with the Atticus.

Oregon Luxury Lifestyle Hotel Opens in April 2018 in Downtown McMinnville

The Atticus Hotel, a locally owned, luxury boutique hotel, is set to break ground and open in downtown McMinnville in spring 2018. Weinstein PR is helping to open The Atticus with full public relations services.

Its 36 rooms aim to create a meaningful guest experience in the heart of Oregon’s Wine Country by curating local history, art and products into an intimate and personal experience.

“The Atticus is our love song to McMinnville and an invitation to aspirational travelers who are seeking a sense of discovery,” says co-owner Erin Stephenson. “We want guests to feel like a part of our community, rather than casual observers passing through. Our historic downtown location will put visitors in the heart of the city’s vibrant wine and culinary scenes, allowing them to fully experience one of the most charming main streets in the nation.”

Eighteen wineries and tasting rooms are located within walking distance along the town’s quaint and historic downtown stretch. The Willamette Valley continues to be a big draw for locals and tourists alike, with tourism rates in Oregon rising 54 percent in the last three years. New wine country restaurants and boutiques have made the area even more appealing.

Set to open in late spring of 2018, the Atticus will offer a variety of studio and 1-bedroom suites from $300 per night, as well as a 2-bedroom, 2.5-bath penthouse. The hotel will also feature a conference room, exercise facility, business center, private dining space, and a restaurant and bar. Guests can expect a full suite of services, including valet parking, in-room dining, 24-hour concierge and group sales coordination.