And while great products create success, cultivating community provides even more endurance in the form of connections that make companies truly dynamic and fun to work for—and with.
When Hi-Tec moved its U.S. headquarters to Portland, we started working with them on product public relations—a natural fit for us. We also organized a community reception at their downtown offices. Organizations like Friends of Trees (of which Hi-Tec is now a sponsor) were invited, as well Mayor Sam Adams and local business VIPs and environmental leaders. Portland is a mecca for outdoor, athletic, and apparel companies, and now we have another great one in our midst. We were pleased to introduce Hi-Tec to Portland.
The bonus: Weinstein PR dovetailed the reception with Hi-Tec’s sales meeting, which created enthusiasm for the brand among its sales force. Both events were better for it. The energy was electric.
We also designed their international press kit.