On July 19, 2016, BIKETOWN officially launched with a fleet of 1,000 bikes — 900 orange designs modeled after the iconic Nike shoebox and 100 limited-edition wrap designs.
To celebrate the launch, more than 150 founding members and influencers from across Portland gathered to participate in a historic ride across Tilikum Crossing Bridge. Keynote remarks were delivered by U.S. Rep. Earl Blumenauer, Commissioner Steve Novick, NIKE, Inc. Vice President of Global Community Impact Jorge Casimiro and PBOT Director Leah Treat. All local TV stations, The Oregonian, Portland Business Journal, OPB and Bike Portland were in attendance.
It was our great honor to help manage the launch of BIKETOWN. Since then, we’ve helped keep energy around the program high with the release of the #BeTrue bikes during the 2017 Portland Pride Parade, and helped create and publicize the highly successful Spring 2018 BIKETOWN Design Challenge. The Challenge invited Oregonians to show their love for Portland’s internationally renowned bike share by bringing new BIKETOWN bike wraps to the fleet. The city’s artistic, creative and innovative culture were highlighted, resulting in five winning bike wrap designs that represent the five Portland quadrants.