Portland’s Lloyd District is being transformed with Hassalo on Eighth, American Assets Trust’s (AAT) incredible investment in 600 new residences and several local businesses.
AAT called us to help with their announcement in 2013, and in the fall of 2015 individuals and families began calling the area – which had 25,000 office workers but very few residents – home. All served by Portland’s new streetcar loop, MAX light rail, automobile parking and parking for 1,200 bicycles, making it the largest bike storage facility in the world.
Hassalo on Eighth is located in one of five Eco Districts planned in the Portland area. From the building of a neighborhood with LEED Platinum sustainability features, to announcing the project’s building names and “topping off” ceremony, Weinstein PR has worked with the media to tell AAT’s stories, which have led Portland’s housing news for two years.
To help tell these stories, we developed a press kit, created social media channels, built a website, introduced AAT to key community stakeholders, and began a very successful eNews campaign.