When plotting a communications plan to help Facebook become part of a small historic town, we started by announcing the data center and running full-page ads in regional papers that read, “Add as friend.” We then organized a groundbreaking event where state and local leaders and workers, business owners and the media came together for a get-to-know-us luncheon.
We helped Facebook answer the community’s questions clearly and thoroughly, worked with the Oregon Governor’s Office to make the statewide announcement, created photography and that was published across global media, and launched the first data center Facebook page so the community could follow its progress.
Along the way we’ve worked with Facebook’s Menlo Park-based communications team, data-center operations, various regional experts and the people of Prineville, all to keep lines of communication open, clear and well used. (We don’t get our knickers in a twist about who’s job is what; whatever it takes to get the job done, that’s our high.)
We also helped release a 2014 economic impact study that showed the data center’s $45 million in output and 207 jobs in Central Oregon, and $64.7 million in output and 266 jobs around the entire state.