Weinstein PR Takes on the Columbia Gorge

Gorge/Portland-based PR Agency Now Represents Visitor Industry for Entire Oregon Side of the Columbia Gorge National Scenic Area

The Dalles, Ore. (June 25, 2014) — Weinstein Public Relations (WPR), a boutique strategic communications firm with offices in The Dalles and Portland, Oregon, today announced that it has been awarded work by the Hood River County Chamber of Commerce and Mt. Hood/Columbia River Gorge Region Tourism Alliance—and is continuing to work with The Dalles Area Chamber of Commerce—making it the first PR agency to represent the entire Oregon side of the Columbia Gorge.

“Hood River is one of Oregon’s best places to visit, evolving from a great small town into the perfect vacation destination with sun, stunning natural beauty, four visitor-friendly seasons, and outdoor activities galore,” said Lee Weinstein, president of Weinstein PR. “Nowhere else in Oregon can you so easily experience mountains and water in one destination. There’s so much to do, and we want people to plan at least three days here vacationing. Better yet, a week.”

Weinstein said plans are to position Hood River County as a Top 3 Oregon vacation destination, equal to the Coast and Central Oregon. By uniting forces and resources, Weinstein PR aims to showcase the entire Columbia Gorge National Scenic Area—from Troutdale to The Dalles and Stevenson to Goldendale—as an ultimate vacation destination.

“We’ve had great success showcasing The Dalles as a cycling destination, featuring its three new river boat tours, and producing three media familiarity trips. We’re very excited Cycle Oregon will be based here for its 2014 rides.

“We also look forward to working with Mt. Hood/Columbia River Gorge Region Tourism Alliance and the media as they visit Oregon’s most recognized landmark—Mt. Hood—and great travel destinations in the western Columbia Gorge, from Troutdale/Wood Village to Crown Point and Multnomah Falls,” said Weinstein, who noted the area has two of the “7 Wonders of Oregon”—Mt. Hood and the Columbia Gorge area—as featured in Travel Oregon’s new visitor campaign.

About Weinstein Public Relations (WPR)

Founded in 2007, Weinstein PR is a strategic, boutique PR agency based in Portland, Oregon, and the Columbia Gorge. Founded by NIKE veterans Lee and Melinda Weinstein, WPR is made up of talented professionals who love their work and deliver great call-to-action communications that produce dazzling outcomes. Weinstein PR is a member of Public Relations Boutiques International, a global network of boutique public relations firms founded by people who put client service first. weinsteinpr.com

About Hood River, Oregon: Located at the crossroads of the spectacular Columbia River Gorge National Scenic Area and the magnificent Cascade Range and just 60 minutes from Portland, Hood River is wildly gorge-ous, offering outdoor recreation, dramatic vistas, historic landmarks, bountiful fruit and fantastic food, wine, beer and cider. hoodriver.org

About “Sunsational” The Dalles, Oregon: Located at the sun-drenched eastern entrance of the Columbia River Gorge National Scenic Area, just 75 miles east of Portland, The Dalles is one of Oregon’s best escapes that is just beginning to be discovered. With 300 days of sun a year and fantastic recreational and cultural opportunities, it’s a wonderland for river and art lovers, cyclists, hikers, river rafters, wildflower fanatics, fishers, history buffs and wine aficionados. thedalleschamber.com

About Mt. Hood/Columbia River Gorge Region Tourism Alliance: One of the seven tourism regions identified and funded through Travel Oregon. The regional partners include Clackamas County Tourism & Cultural Affairs, Hood River County Chamber, The Dalles Chamber, and West Columbia Gorge Chamber of Commerce. It’s a wide umbrella for outdoor activity as well as shopping, eating, visiting historical sites, relaxing and everything else that is possible in the region.