Rev

Apollo Group owns University of Phoenix, the world’s largest private university system. They came to us for a new take on corporate wellness—to revamp their employee communications program and build a website that would engage staff, faculty and students like never before. Their desire to create a one-of-a-kind interactive wellness program really impressed us.

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What we delivered was Rev: A Healthy Living Revolution.

On the Rev website, participants can use an internal social network to find a running buddy, a quit-smoking partner, make connections with others who are trying to lose weight or eat healthy, and more. They can read stories about coworkers who’ve improved their health in any number of ways. Rev also organizes annual fitness challenges, where participants can compete for prizes as they work toward creating healthier, happier selves.

The best part: Rev has earned a significant, positive place in Apollo Group’s corporate culture, and a few healthy-workplace awards to boot. Weinstein PR continues to provide employee communications support and content for the Rev website; a big bonus to our work is staying on top of what’s current in the health-and-wellness world.