As with most good things, it all started with a conversation about Northwest Cardiovascular Institute’s goals and needs. We needed to get to the heart of their authentic identity, what connects them to their patients, and how best to communicate this. We also wanted to ask what had worked—and hadn’t—in the past.
A member of our team who has worked extensively in health care communications distilled messages that would resonate with NWCI’s patients. We also retained a talented photographer who himself is a retired doctor to shoot the NWCI staff. His images brought the team of surgeons to life; he knew his subjects and their profession, and it showed.
The result: a cost-effective and highly functional website that the client can easily maintain.