Weinstein PR was proud to help unveil NIKE PORTLAND, a new Nike concept store that was created to inspire the athlete in all of us. The store was also designed to optimize energy efficiency and incorporate recycled and reclaimed materials. NIKE PORTLAND is registered with the U.S. Green Building Council and has been designed to anticipate LEED Platinum Certification standards.
In our public relations role, we helped Nike prepare press materials, reached out to local media, invited local community leaders, and provided on-site support.
In addition to coverage in the Oregonian, the new store was featured in more than 60 local stories in the Portland Business Journal, Freshnessmag.com, all six area TV stations (KPTV, KGW, KOIN, KPDX, NW Cable News, KATU), Sustainable Business Oregon, and KEX Radio. We also tracked social media coverage, which was extensive and extremely positive.
The best part: The store celebrates 39 years of the Swoosh’s history in Oregon, as well as the great Steve Prefontaine, Bill Bowerman and Phil Knight. Nike is the state’s most successful publicly held company and its economic impact is far reaching. So, too, is its community involvement, from the Nike Foundation’s investment in The Girl Effect, to the Nike Employee Grant Fund and Nike School Innovation Fund. Phil Knight should be hoisted on the state’s collective shoulders and celebrated for all he has done for Oregon.