Horizon Wind Energy

Weinstein PR has had the good fortune to work with a number of energy-conservation and renewable-energy companies. With Horizon Wind Energy, we worked on a wind development project in La Grande, Ore., where proponents and detractors in the community naturally had questions about the long-term effects.

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We provided media relations and developed paid advertising to effectively get the story out and to open a fair dialogue about Horizon Wind Energy’s place in Eastern Oregon.

A key element: It’s always amazing to learn how our words, actions and messages affect people, and how those perceptions may (or may not) align with our intentions. To develop a effective messages, we worked with Grove Insight on a public-opinion survey that helped us understand the issues that were important in this Oregon community. Wind is an important renewable energy source and is having a positive economic effect in rural counties, as this New York Times article details.