City of Hillsboro

The town of Hillsboro, Ore., is growing in exciting new ways. Weinstein PR was asked to help define its brand with a new logo, style guide and communications plan.

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We came up with a new logo that is straightforward and strong, and offers a feeling of friendliness, like Hillsboro itself.

Our vision of the Hillsboro style guide was comprehensive – even exhaustive – covering everything from logo usage to writing style to policies on social media, print materials, emergency communications, local festival promotions and more. It was a great collaborative effort.