Oregon’s True North

Values & Beliefs Project

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America’s political industry is built to focus on what divides us. It’s how elections are won.

Oregon’s unique Values & Beliefs Survey, begun in 1992 and conducted in 2002 and 2013, however, shows us what unites Oregonians. The esteemed Oregon survey research firm, Davis, Hibbetts & Midghall, Inc., conducted the survey, which this year was sponsored Oregon Health & Science University, Oregon Public Broadcasting, Oregon State University and The Oregon Community Foundation.

Weinstein PR conceived of the “Oregon’s True North” concept for the 2013 survey, and was honored to write and design the report.